Character Style and Design
Character design and art direction was developed with a focus on nostalgia of the modern cartoon classic era. Colorful characters have a vibrant humanoid look, representing first-class citizens and average pedestrians – all scooting across a mixed media photo-montage skyline paired with descriptive, illustrated backgrounds.
Call to Action
Enhanced by story gags and unfortunate outcomes, the measured narrative delivers a sense of authority, nicely matched with comic relief. Modeling good safety behavior juxtaposed to actual everyday “hazards” that should be avoided helps drive the message to practice safety concerns and reinforced with American College of Emergency Physicians brand.